Apple's iPod event: 800-lb gorillas don't need buzz
Apple appears to be taking that old adage to heart as it concerns its iconic iPod lineup: if it ain't broke, don't fix it.Tuesday's iPod event provided few surprises but reiterated Apple's commitment to making the kinds of incremental changes to its iPod lineup needed to stay on top of the competition and to keep customers coming back for more. New colorful iPod Nanos and a cheaper iPod Touch introduced by CEO Steve Jobs will be the centerpiece of the company's lineup for the holidays, which account for up to 40 percent of annual sales for iPods.Investors seemed unimpressed with the new iPods. But it was a supremely awful day for the stock market as a whole, and sell-on-the-news is the standard reaction from the market to an Apple event. Despite what you might have heard from certain pundits so adept at building men from straw, few onlookers who spend their personal and professional lives watching Apple expected anything crazy from this event. Over the past three or four years Apple has indeed written itself into future marketing textbooks with its penchant for special events that generate buzz, but the iPod is old hat. Almost seven years after the introduction of the first iPod, over 73 percent of all U.S. residents who want a portable digital music player choose an iPod, according to NPD figures presented at Tuesday's event.This is no longer about a scrappy underdog company cementing its dominance of an industry--as Apple did in 2005 when it stunned people with the iPod Nano--or an outsider looking to shake up an established market, like Apple did in 2007 with the iPhone. Apple owns the music player market. Apple is the 800-pound gorilla of this market, and companies unassailed by competitors have less incentive to take bold risks: just ask Intel or Microsoft.So while there may not be anything earth-shattering that emerged from Tuesday'sevent--other than the somewhat-surprising news that Jack Johnson is the top-selling male artist in iTunes history--there was certainly no clunker. Check out CNET iPod expert Donald Bell's thoughts for more color on the new devices. Truly, few expressions of disappointment came from those outside of Wall Street, with its narrow-minded focus. The new design for the iPod Nano doesn't break as much ground as its great-grandfather did in 2005, but the return to a long and slim design aesthetic seemed at first glance more pleasing to the masses than the "fat Nano" unveiled last year. The addition of the iPhone's accelerometer to the new Nano makes watching video on the most popular iPod more inviting.When people love your product anyway, a good bet to keep them entertained is to make sure they are having fun.James Martin/CNET NewsLikewise, few radical changes were expected to the iPod Touch celebrating its second first birthday, but the addition of the Nike+iPod software, as well as the slimmer design and cheaper price tag, should keep people interested in the device that Apple hopes will be the future of its iPod division.Overlooked among new iPods and dreamy surf-rock crooners was perhaps the most important announcement of the day: Apple believes it has fixed what might be its buggiest software release in years, the OS X 2.0. iPod Touch and iPhone owners will get a chance later this week to patch what Jobs himself called "lots of bugs," such as dropped calls, dysfunctional applications, poor battery life, and interminable backups.It's not unreasonable to wonder whether Apple can continue to be the tech darling of the 21st century without the kinds of buzz-generating events that propelled it to the position it enjoys today. Perhaps that's true of the Mac or the iPhone, markets where Apple is a relatively small player among giants. But event-related buzz is much less of an important factor when it comes to the iPod; at this point, few need to be persuaded that Apple has music-player design chops.There are much more important factors than buzz for Apple's iPod engineers and marketers to worry about if the iPod is to stay atop the mountain. Since no competitors are really pushing Apple to innovate at the moment, it's incumbent on the company to motivate itself by designing compelling products that give people ways to enjoy digital media on the go while looking cool and ensuring that its quality control doesn't suffer in order to stay on top of this market. Otherwise, perhaps some scrappy underdog could sneak up on Apple farther down the road.Apple has earned the luxury of making an incremental change or two to its iPods each year that don't necessarily dazzle but do keep the train rolling. When nearly three-quarters of digital-music listeners are walking the streets with your product in tow, when you have the ability to blanket the airwaves with your advertising, and when your competitors can merely match your advances, you don't need to hit a home run every time.Click here for full coverage of Apple's "Let's Rock" event.
New album from ex-Groupon CEO fails to crack iTunes Top 100
New album from ex-Groupon CEO fails to crack iTunes Top 100
I confess that I have never bought a Groupon, because it always seemed to require paying money to do something I didn't want to do.I feared I might feel the same way about listening to former Groupon CEO Andrew Mason's new album "Hardly Workin'."I had understood that Mason was a bit of a wag and a prankster, and I thought that when his opus hit iTunes Tuesday morning there might be, well, a Groupon. Or at least a deal.With only seven tracks, there was surely that possibility.And yet, when I went to the iTunes store, I discovered that the price of these seven little ditties was $9.99 (or $6.93 if you buy the tracks individually -- but then you don't get the no doubt unmissable "digital booklet" that comes with the album). This struck me as something of a Group(Turn)off.I therefore listened only to snippets. But I had been told the lyrics were quite outstanding. They are already being analyzed at RapGenius. Moreover, Mashable told me this was a serious work of art. Indeed, it was as if Tom Peters and Bob Dylan had enjoyed a brief romance and decided to span the business/poetry continuum.Here is a sample from the song "Look No Further": I see you look at my bookshelf Eyeing 'Catcher In The Rye' Jack Welch didn'tNeed no 'Tipping Point'And friend neither do II was climbing Machu Picchu As I beheld the splendid view An idea came for 100 million of shareholder value. Having read these inspiring words, I felt sure that "Hardly Workin'" would have already broken into the iTunes Top 100 and spawned a self-help book or 10.Sadly, the chart is currently free of rambling Masonry. Instead, it is full of albums by bat-eaters, alleged child molesters, and the Beatles.Becoming a rock star, like becoming a rock star CEO, can take time. Mason majored in music. However, in listening to the previews (you didn't really expect me to pay the 10 bucks, did you?), even the briefest moments did bring a touch of discomfort.The track "My Door Is Open" involves what sounds like a child actor, down on his or her luck. In response to Mason singing "Where do you think great ideas be coming from?" this prepubescent voice offers: "From people like me who bring them to your door."It's as if someone had dragged Shirley Temple into a recording studio and made her recite the collected works of Tony Robbins.I worry that a work that is allegedly intended to be motivational may not create the conditions for sufficient motivation to purchase.Still, like all great artists, Mason has penned a blog post to accompany this new release. He explains that he's taking all his vast learnings from business and "packaging them as music."He adds: "Executives, midlevel management, and front-line employees are all sure to find valuable takeaways. I've probably listened to the album over a dozen times now, and with each spin I feel like I learn something."Oh, of course it's a joke. Isn't it?
I confess that I have never bought a Groupon, because it always seemed to require paying money to do something I didn't want to do.I feared I might feel the same way about listening to former Groupon CEO Andrew Mason's new album "Hardly Workin'."I had understood that Mason was a bit of a wag and a prankster, and I thought that when his opus hit iTunes Tuesday morning there might be, well, a Groupon. Or at least a deal.With only seven tracks, there was surely that possibility.And yet, when I went to the iTunes store, I discovered that the price of these seven little ditties was $9.99 (or $6.93 if you buy the tracks individually -- but then you don't get the no doubt unmissable "digital booklet" that comes with the album). This struck me as something of a Group(Turn)off.I therefore listened only to snippets. But I had been told the lyrics were quite outstanding. They are already being analyzed at RapGenius. Moreover, Mashable told me this was a serious work of art. Indeed, it was as if Tom Peters and Bob Dylan had enjoyed a brief romance and decided to span the business/poetry continuum.Here is a sample from the song "Look No Further": I see you look at my bookshelf Eyeing 'Catcher In The Rye' Jack Welch didn'tNeed no 'Tipping Point'And friend neither do II was climbing Machu Picchu As I beheld the splendid view An idea came for 100 million of shareholder value. Having read these inspiring words, I felt sure that "Hardly Workin'" would have already broken into the iTunes Top 100 and spawned a self-help book or 10.Sadly, the chart is currently free of rambling Masonry. Instead, it is full of albums by bat-eaters, alleged child molesters, and the Beatles.Becoming a rock star, like becoming a rock star CEO, can take time. Mason majored in music. However, in listening to the previews (you didn't really expect me to pay the 10 bucks, did you?), even the briefest moments did bring a touch of discomfort.The track "My Door Is Open" involves what sounds like a child actor, down on his or her luck. In response to Mason singing "Where do you think great ideas be coming from?" this prepubescent voice offers: "From people like me who bring them to your door."It's as if someone had dragged Shirley Temple into a recording studio and made her recite the collected works of Tony Robbins.I worry that a work that is allegedly intended to be motivational may not create the conditions for sufficient motivation to purchase.Still, like all great artists, Mason has penned a blog post to accompany this new release. He explains that he's taking all his vast learnings from business and "packaging them as music."He adds: "Executives, midlevel management, and front-line employees are all sure to find valuable takeaways. I've probably listened to the album over a dozen times now, and with each spin I feel like I learn something."Oh, of course it's a joke. Isn't it?
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